Federal is a leading, 100% New Zealand–owned beverage distributor based in Auckland. Since 2001 we’ve partnered with on- and off-premise customers across the country to deliver a curated portfolio of more than 90 domestic and international brands, including wine, beer, spirits, liqueurs, RTDs and non‑alcoholic beverages.
Our Story
We’re Federal. For 25+ years we’ve built a reputation for service, flexibility and deep industry knowledge. Growing alongside New Zealand’s liquor sector, we combine local insight with international relationships to introduce outstanding brands to Aotearoa and help our partners grow.
What We Do
We represent award‑winning, high‑quality brands selected for their consistency and growth potential. From emerging local producers to iconic global labels, our portfolio is designed to meet consumer demand today and remain relevant for years to come. We provide end‑to‑end distribution, brand development support, and tailored service to retailers, hospitality operators and trade partners.
Independent & 100% New Zealand Owned
Proudly privately owned, Federal is run by shareholders with long experience in the beverage industry. Our team is brand-focused, service-driven and committed to strong, long-term relationships with both suppliers and customers.
Our Commitment
We’re passionate about the brands we work with and the people we serve. When we take on a brand or a customer, we invest in its success — working hard to deliver exceptional service, flexible solutions and measurable growth in the New Zealand market.